Mylène Jampanoï in Agent Provocateur Lingerie Collection SS 2012

Mylène Jampanoï in Agent Provocateur Lingerie Collection SS 2012

Agent Provocateur has presented the “face” of the spring-summer advertising campaign. It is the actress of French-Chinese origin, Mylène Jampanoï (“Gainsbourg” “Martyrs”, “Hereafter”).
The creators of the series of photos have tried to convey the soft sensuality of the 1970-s, inspired by the iconic French erotic drama “Emmanuel” and the old shootings of Playboy.

Creative Director of Agent Provocateur, Sarah Shotton, said that after several successful campaigns that featured self-willed femme fatale as the main heroines, she decided to do something softer for the advertising of the spring-summer 2012 season. She is a huge fan of pictures with a soft focus, of mild erotic scenes, of such movies as “Emmanuel” and “Story of O”. They, as well as her collection of old issues of Playboy magazine, inspired her to convey sensuality and flirt of the 1970-s in the new advertising campaign.

The stylist of the photo shoot was Valentine Fillol-Cordier, also known as a model and a DJ.

The 31-year-old Mylene has very worthy predecessors: Dita Von Teese, Kate Moss, Alice Dellal, Rosie Huntington-Whiteley, Maggie Gyllenhaal also became the “faces” of Agent Provocateur.

2012 Victoria’s Secret Swimwear Collection

 2012 Victoria’s Secret Swimwear Collection

A new year has begun – so, it is time to think about the coming summer and have a closer look at swimwear. Victoria’s Secret offers a new collection with not only classic colors and shapes, but with combinations of various “top” and “bottom” parts. Why not?
Just look, how wonderful this swimwear looks on the “Angels” Candice Swanepoel, Alessandra Ambrosio, Edita Vilkeviciute, and Lily Aldridge. However, the models of swimsuits are really successful since they look well on the women with no model figures. The main thing is for the entourage to be the same: the turquoise sea, the blue sky, white beaches and bungalows…

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Triumph Turns 125 and Launches Vintage Collection

Launches Vintage Collection

It is difficult to believe, but this modern brand is 125 years old! It began its history in 1886, as Mike Brown, the merchant, and the tailor of corsets Johann Gottfried Spiesshofer were the first to make the production of lingerie large-scale and affordable.
Who would have dared to think that a tiny corset factory in southern Germany could become the world’s leading underwear brand! Today, after 125 years, the business, which started small with only six sewing machines and six employees, has a global reach. Its 37,500 employees work in more than 120 countries. And at the same time, the Triumph brand is still in the hands of the founding family.
Triumph has decided to celebrate the anniversary by reminding its consumers about its rich history. To commemorate this event, a Vintage Collection has been released. Among the products, one will find not only traditional bras and panties, but vintage corsets as well. The materials – satin, lace and silk – are also chosen with a vintage chic.
The style of the limited anniversary collection corresponds to the spirit of the past: high-waisted panties, and a special form of bra cups. The colors are classic: white, pink, and black. The customers have immediately noted that this retro-lingerie is incredibly comfortable!

The jubilee of the Triumph brand is another reason to learn a little more about the company, to remember the “golden” pages of its history, to see how the standards of beauty and lingerie have been changing.
1886 – the first Triumph bra called Bust Improver was produced

1965 – the promotional photography for Triumph International took place in Hyde Park

1980 – Triumph International swimwear was advertised by the model Amanda Adey

1983 – the model Jane Sumner was pictured for the advertising poster of the Triumph International swimwear collection

1987 – These elegant and sexy models of Triumph lingerie became a new era of women’s lingerie.

2006 – the Triumph Show in Dusseldorf, Germany, took place.

2007 – Louise Redknapp became a new Triumph’s face

2011 – the Triumph show during the London Fashion Week.