Christian Louboutin opened his first men’s store in the Galerie Veru-Dodat, Paris.
With his men’s store, he is already been selling some 25 pairs of shoes a day and is also planning to open a dedicated men’s boutique in New York, not far from his Horatio Street location, and another in London’s Mayfair district.
Famous for his red soles and sexy platforms, Louboutin started men’s collection by chance.
He attended the superhero-themed Costume Institute ball at the Metropolitan Museum of Art in New York in 2008 wearing a pair of loafers pavéd in conical silver studs, which caused a sensation and yielded a spate of requests for special orders. “After 15 pairs, I thought, ‘let’s do a production of them,’” he said.
Today, Louboutin sells men’s shoes in 34 of his worldwide network of 44 boutiques as well as a handful of wholesale accounts, and is planning to expand his men’s offering to include bags.
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